Thursday, 22 November 2012

Overview of Singapore Food Festival 2012


Singapore Food Festival is an annual food festival which inaugurated in the year 1994. Since then, this festival has grown and evolved to a highly anticipated attraction within Singapore's calendar of events.

Singapore Food Festival (SFF) was formed to platform Singapore's diverse variety of food which is inspired by our rich culture and short, yet vibrant history. Showcasing many mouth-watering local dishes and hosting many enriching and engaging activities and programs, SFF is arguably Singapore's best annual festival destination.

Each year, a special theme is branded to set itself different from its ancestor events. Year 2012's theme is 'Seafood, Tales of Temasek'. This theme aims to emphasize and promote Singapore's love for Seafood and to publicize to tourists the many delicious local Seafood dishes available in this tropical island. This year's theme is also set to demonstrate how Singapore's diverse culture and heritage leads to the discovery of many iconic dishes.   
Iconic Singapore Chilli Crab
http://www.smh.com.au/news/good-living/singapore-chilli-crab/2008/08/11/1218306746121.html
 

SFF 2012 boasted many appealing events such as the Singapore Food Festival Village, Catch of the Season @ Sentosa HarbourFront, Seafood Treasures - Tales & Trails @ Kampong Gelam and Seafood Mela @ Little India.

The Singapore Food Festival Village 2012 was held in a brand new venue at the Water Promenade at Marina Bay. The village housed up to 50 stalls showcasing local and international seafood dishes. Local dishes that were featured include Rojak with prawn paste, Sambal Stingray, Ngoh Hiang Prawn cracker, creamy butter crab, the famous chilli crab and many more. 'Live' cooking demonstrations were also conducted by renowned chefs so that the public will have a chance to master the secrets behind the mouth-watering dishes. 

The 'Catch of the Season @ HarbourFront' consisted of many smaller events held around the Sentosa HarbourFront precinct which provides visitors to feast on a sumptuous spread of fresh seafood. Venues where such events were held include HarbourFront Centre, Resorts World Sentosa, The Jewel Box @ Mount Faber, Sentosa, St James Power Station and Vivo City.
Catch of the season poster
http://singaporefoodfestival.com.sg/2012/page/18
 

The Seafood Treasures - Tales and Trails at Kampong Gelam spotted several activities and shows on seafood dished based on the Malay heritage. Food hunts, master classes and the food street are some of the attractions located there.

Last but not least is the Seafood Mela at little India, which highlights the memorable gastronomic parade where international and local chefs fight for the title as "Best Indian Seafood Chef". This event also achieved the Guinness World Records of 'the most number of curry fish head served in a dinner', hitting an astonishing 2012 servings for the attendees. The event was also supported by numerous top stars from the Indian Cinema.   

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