Marketing Strategies of RWS

Resorts World Sentosa, since its opening in year 2010, has played an active part in holding events of all genres and scales for many reputable clients.

RWS' past event clients include Mediacorp, which staged its annual award presentation Star Awards for 2 years consecutively (2010 and 2011), the Singapore Chinese Chamber and Commerce Industry (Chinese entrepreneur convention), The World Gourmet Summit (2012), Durian Festival, the 14th Electronics Packaging Technology Conference, big scale concerts for artiste such as Adam Lambert, Boys like Girls, A*Mei and many other events.

Compass Ballroom RWS
http://www.aplic.net/asp/about-venue.asp

 

Our hotel's marketing strategies aims to communicate the special set of services we offer to our distinguished clients. We feel that our marketing strategies need to be strategically focused, and RWS has placed its focal point on its renowned service and quality of events. We also make sure that what we market, and what we promise, is what we can truly deliver so that our customers/clients will feel that their event is value for the money when trusted in our hands.

RWS events and meeting facilities have their target clients set at big firms such as multi-national companies, government agencies and international businesses as the size of the ballrooms, function areas and hotels are suited and optimized to serving such clients. Adding on, many work, money and effort have been put in to ensure that the quality is present in all events, despite the sheer demanding size for large scale events.  However, the hotel does not neglect the fact that some smaller clients, like concert promoters and small medium enterprises, are keen to pay for high level performance like how the bigger firms do. Thus, the space at RWS has been well crafted to adapt to different event concepts. This is seen when the Compass Ballroom, the largest ballroom in the region, could be converted to six smaller ballrooms.

Communication is another focal point of our marketing strategy because we aim to create and maintain positive relationship with stakeholders, clients, suppliers and our internal clients. We have planned our strategies in a way that efficiently spreads the message of our brand values, and also our vision and mission to satisfy the differentiating needs of clients.

Our hotel also stresses on the importance of being different, and avoid using mundane styles of marketing. We always look out for new opportunities and hope to achieve growth in not only our current markets, but also the new areas to venture into. This includes the local and international market, which RWS is familiar and able to reach out to due to its scale in operations.

We have thus branded ourselves as the venue that provides both quantity and quality in events.